What’s up alienation today I’m going to share with you my seven strategies to help you dominate social media in 2017 so I recently got asked to do an interview about my thoughts on where social media was going in 2017 because I was featured in Forbes magazine as one of their top 40 social marketing talents and so I shared my thoughts and then thought to myself I should share with you guys so you can dominate your social media in 2017 – so here are my seven ways number one is small business will keep brands from all the brands that I’ve seen they really suck at social the content sucks there’s there’s a lot of production quality in it it looks fantastic but they miss the authenticity and they miss the storytelling and they miss the heart and this is your chance guys everybody’s on social it’s such an amazing way to drive traffic to drive attention to drive customers to your business it’ll increasingly in 2017 be one of the primary drivers for any entrepreneur in your company and it’s your chance to stand out for entrepreneurs this has always been like your story your authenticity has always been the way to stand out if you have a website that looks super corporate and boring because you’re trying to compete with the big guys you’re always going to lose because if you look the same as one of the big guys the only reason I’m going to go with you is because of price and that’s not the game you want to be in you should be able to charge a premium for what you do because I can connect with you on a personal level I love your story I love your passion I love your commitment I feel like I’m gonna get better service with someone who actually cares then going to the big company and because authenticity and storytelling is how small companies win now you have the platform people go out and win at a bigger scale now it’s not just relying on people to visit your website or meet you at a trade show you can do it through content to youtube videos through your twitter through snapchat through Instagram all these different plot give you the ability like never before to reach an audience with your authentic story and passion in a way that brands can’t the brand’s are boring use that to your advantage to win and eat them number two as video is going to dominate video is going to become more and more and more and more important and it’s not just YouTube we have snapchat we have Instagram storage we have Twitter get into video everybody’s getting into video the four of us every different different lengths doesn’t matter but video is going to be more and more more and more and more important everybody has a device now similarly record video and high quality video and so being able to practice your storytelling in front of a camera to share your expertise to show off why you love doing what you’re doing so much to be positioned as the expert in your industry is going to become so much more important and I really encourage you guys to start practicing your video storytelling again this is an easy way to stand out because you you interview somebody at a big brand at a corporation their videos are they’re so bad there’s no connection they don’t know what it’s like actually dealing with a customer where you do you feel the customers every single day where some manager at some big company doesn’t and so video is an amazing opportunity to stand out the people who are going to win are either the one to have great storytelling right can be authentic and answer questions can can connect their passion through the camera and also the ones who might be more gearheads who can focus on the 360 video who can focus on the 4k and 8k right have something different you don’t need to be at the high end you this is enough your phone is enough if you’re passionate and you’re an expert sharing that content is enough to make me feel that connection to you and make me want to buy from you the other thing in video we’re going to see more of his life everybody’s pushing live people want to see behind the scenes which is a big advantage for entrepreneurs because when it’s live people don’t expect the production quality if somebody’s just snapping some videos they’re doing facebook live expected to be from a phone you don’t need to have a camera you don’t need to have the light setup an expensive gear and five people around you holding different microphones you need any of that the costs have come down to zero the cops have come down to this right you have it you have the same ability as every big brand to win in live video it’s only going to be more and more and more and more and more and more and more and more and more important so start doing it ASAP number of Korea’s mobile first will win you have to be paying attention to mobile look at your website look at where people are coming from look at the past five years no matter what industry you’re going to be in you’ll see that mobile is taking up a greater greater greater greater chunk of your visitors and in the next 12 to 24 months it may be almost all of your business and so it depends on the industry for some companies already the number one traffic source for some it’s 30 percent or 40 percent what it’s getting there and so if you’re thinking about your next website or your next social media you know post you’re going to be putting up you have to be thinking mobile first I’m in a process that we do my websites for both businesses you should be looking at yours don’t just assume that people going to be using a desktop forever and optimized around that or a laptop it has to be mobile the companies that are going mobile first are going to win it’s only going to get more important start now don’t lose out don’t be here in in 18 months and wondering why your business tanked where when I go to your website on on a mobile phone it looks like crap and I can’t find your information right you need to fill in for mobile first number four is advertising costs are going to rise they’ll keep rising it’s still actually a great deal if you look at Facebook ads if you want to target Facebook ads is still an amazing deal compared to any other platform but the bigger brains are starting to pay attention the big brains are always behind it’s just the nature the briefs they’re still spending money on TV and radio and billboard there’s still spending money but it’s shifting it’s now shifting they realize how far behind they are and it’s starting to shift and so the opportunity window is closing down advertising costs are going to go up as big brands start shifting their budget from TV into online but there’s still an opportunity now there’s still a window within the next 12 to 24 months to really capitalize and I’ve been looking to Facebook first if you can specify a target audience you know that these are the people that you need to target you know we do it for eternity itself we look at people who are between 25 years old and 35 years old is our sweet spot and we run targeted campaigns against them then like this will look like this within a geographic area so whatever your business is if you can target if you know what your target audience looks like I would still be on Facebook Ads as a number-one advertising platform for you but costs are going to go up so you have to be smarter but how you do it number five is influencer marketing is going to explode it’s going to happen you have to realize that the people with the voice now the people with the audience is not just the big network it’s not just put an ad on some TV show and hoping that things are going to take off especially YouTube and Instagram people with large followings and building up snapchat now – people with large followings getting them to endorse or use your product it’s not just about hoping that Kim Kardashian where is your shoes and you take off you can get insane results from other influencers and those prices are going to rise as well right now it’s massively underpriced to work with influencers to get their buy-in because there’s not as much demand if you think about advertising costs coming up the next wave is going to be influencer marketing and so that’s an opportunity while the big brands are slow and sluggish and behind it’s an opportunity for entrepreneurs to identify who are the 10 influencers that my audience cares about and how do I get them to work with my business talk about my product or service be a user while the costs are still really cheap the other thing to think about for influencer marketing is you have to let them control the message this is something I think entrepreneurs are better at than big brand a lot of brands that you have to do this you have to mention these five points about how great our product is you need to understand you do with creative people they know their audience better than you do they know what works than you do and so you have to be willing to give up some creative control to somebody who really knows their audience to let that campaign win and so if you focusing more in influencers and gives them creative control to do what they want to do to help pump your product or service number six is content is going to grow the amount of content is just going to explode it earlier how many times you going to conferences now and you see people holding up cell phones recording how many people are recording parts of their daily life and snapping pictures it’s growing like crazy the supply is out of control and it’s only going to continue to explode in 2017 and so you need to find a way to stand out anytime there’s a ton of quantity then it’s the quality that will stand up you have to find your angle you got to find your niche you got to find the thing that you do that’s different and so the way for entrepreneurs to stand out is one you need to create content right like once a week is going to become not enough once a week right now is kind of good once a week is not going to be enough you’re going to have to move the daily content you need to find something every day to talk about in your business and so some ideas you can share the stories of the people working with you or the stories of your customers stories of why you started this business and what gets you all excited you can share your expertise it could be your thoughts on the industry where it’s going it could be questions that people come in and ask you it could be from your audience and saying hey can you make a video about this it could be what your customers are coming in and asking you every day in your company turn those into video or written content for your channels to start to stand out it could also be the sawdust of your company right sawdust used to be seen as a byproduct that you would throw away right this is garbage nobody would ever use it and then companies realized hey you could turn sawdust into products right so think about the stuff that you do day to day in your business that you never record that you never share that you never put out and make the public you could that behind the scenes authentic stuff is is where entrepreneurs can win because the brand’s never want to do that the brands are always so concerned about how it looks and how people are going to judge them is going to pass through legal is going to pass to all of our PR teams right and then nothing ends up getting produced excepting overly produced stuff that people don’t resonate with your change as an entrepreneur show me behind the scenes show me how you make your pizza show me what you’re doing to create that website and your grinding out the code show me your day-to-day life show me that behind the scenes stuff make it authentic make it daily so you can do a vlog you can you can do a Q&A you can do storytelling has to be regular consistent daily content that’s quality if you want to start standing out and number seven is that the data nerds are going to rain it’s really important to have both the passion and excitement in in fire that the entrepreneur founder can bring but you have to look at the analytics as well the people who are so focused on SEO and driving website traffic and conversion optimization you know all of that data geek stuff you’re going to have to bring to your social channels as well understanding how to hack the YouTube algorithm understanding how to place Facebook Ads and have a generate a return on investment whether that’s you if that’s you and you love the science we love the data and you love diving in and figuring out what works best and hacking it making it better and going to conferences and researching and watching videos and paying attention to get better constantly because once you figure out how to hack YouTube it’s going to change in Fremont you got to stay on top of it it’s a constant battle to stay on top of the algorithm just like it was in SEO and so you need to either be that person or you need that person on your team and say you know what I don’t care about that stuff I want to focus on creating the content and being the CEO and being the leader you need to bring that person up for it who has the passion loves keeping up with it or you’re going to you’re going to lose to the entrepreneurs the ones you’re going to win are the ones who get it or bring somebody on to help them with it you need to understand the analytics and if you’re if you’re that data nerd if you love staying on top of things and tweaking and hacking that’s going to be a massive opportunity to you this year I’m going home so that’s what I got those are my seven ways you can dominate social media in 2017 I love to know what do you think what was your favorite one when are you going to apply immediately into your business what did you learn the most from did I miss something is there an 8 9 10 and you want to add to the list leave it down in the comments I’m going to join in the discussion I also want to give a quick shout out to Jay Wong from the inner changemaker comm Jay safety so much for picking up 10 copies on my book and making that awesome YouTube video review of it as well I really really really appreciate it so evan is coming out of a new book called the one word or your one word and it’s the idea of that if we pick one word that is what our whole branding is about it’s what our whole story is going to be about so thank you guys again for watching I believe in you I hope you continue to believe in yourself and whatever your one word is let’s love I’ll see you soon

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