Mobile marketing is quickly becoming the best,
fastest and easiest way to reach your customers.
Many people are attached to their cell phones and
reaching them this way is very convenient. This
article will give you ideas on how you can use
mobile marketing strategies to reach out to your

Make sure that you give your customers an easy way
to opt out of mobile marketing messages. Options
such as codes to text to be removed from a
distribution list make interaction easy. Even if
customers choose to stop receiving mobile
messages, they will likely remember that you made
it simple and be more prone to opt back in if they
see the value in your messages.

Use QR codes to attract customers. QR codes are
scannable codes that take a customer to whatever
site you link them to. These should be large and
clear so that the mobile phones have no difficulty
reading them. Customers love ease and simplicity,
so if you hook your site up to one of these it
will get used.

Use your message recipient’s real name. People
like to feel important and recognized, and adding
their real name to any messages you send out will
give them those feelings. Making your customer
feel like you are personalizing messages to them
is a great way to make them feel welcome to your

Keep track of a customer’s buying habits, and use
those results. Personalize your messages to a
customer based on their actual habits and you will
find that people become more interested in your
business. When you take the time to make a person
feel important, they will become return customers
much more easily.

Some mobile marketers get out of hand with their
messaging and can send five to six messages a day
per customer. Doing this sort of aggressive
campaigning, will simply turn customers off to
your business, especially if they have to pay for
each individual text that they receive from you.

Know your audience. If you are planning to market
to mobile phones, you should design your ad around
them. Many phone have difficulty downloading large
amounts of data. If it takes too long to download,
many people will simply exit the program before it
even reaches the point where they can see your

Treat your customers like people. Instead of just
bombarding them with sales information constantly,
consider messaging them occasionally with relevant
information to their everyday lives. If you find
an interesting blog on saving money, for example,
send them a link. This lets them know you are not
just considering them to be a source of income for

When sending out a reminder message in mobile
marketing, you should always wait around two or
three hours before the event of which you’re
reminding people. Sending out those reminders day
in advance instead is simply going to cause people
to forget about them. Your efforts will be wasted

As you can see, there are many easy things you can
do to make your mobile marketing campaign a
success. Follow the tips that this article offers
and you will be well on your way to reaching your
customers and growing your clientele, through the
use of successful mobile marketing.


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