– Tomorrow’s the first time kids I recruited and closed VaynerSports are gonna get drafted in the NFL. – That’s amazing. – It’s cool. You caught that scene? – Yeah. – I’m gonna wear this for like a month and people are gonna be like, “Do you know where he picked that up?” (“Unstoppable” by This Is Wolff) (“Man In Transition” by Jaymison) Hey guys, super weird day today. Not a lot of content because I was in an off-site. For like five or six hours. Super interesting. Hanging out with a bunch of very, very smart people. You know, some of the things that suck about this blog is I’m not able to give you everything but hope you guys are super well.
I’m really fucking zoned in right now. I’m like in it. Obviously you guys can tell by the vlog. This is the first time I’ve spent like a month straight, Ty. Show Tyler’s hat. That’ll probably be the best, that’s probably the fuckin’ highlight of the episode. That is underpriced arbitrage. When I think, when clients come to me and say, “Gary, great news. “We now spend 60% of our money on digital.” I usually get scared because I do believe that most of the creative programmatic banner and pre-roll stuff that my clients are buying is worse than television commercials and I’m not a big fan of television commercials in a Facebook commercial world so that’s kinda how we think about it, right? It’s the details. Like for me, for example, I think like for example if you guys are, “Hey guys, we want to call your bluff, Gary. “One year you dictate.” The first thing I would do is buy Super Bowl. Like that would be the number one ad buy I would do and then the second thing would be Facebook commercials and then the third thing is Instagram influencers and that would literally be my entire spend.
Been very zoned in operationally to the company. Very excited about Vayner Solutions, Vayner Experience, Vayner Beta, our live events business, our small business offering, our consulting offering. The only vulnerability when you have that issue is how you decide to measure if we’re working or not. – Correct, yeah. – Which is important and by the way the lifeline of why we’d be able to hang out with you longer the good news is this is such an obnoxious arbitrage. – Yeah. – That we’re, you’re gonna feel it. You’re gonna feel, your common sense driven not like I work at (censored) so we have a prayer. I’m in a really interesting mindset. Maybe you’ve been sensing in the last couple episodes. Sometimes you just get deep. Like right now I’m very in the dirt. You guys have heard about my clouds and dirt. Actually, why don’t you put up a little video thing there for a lot of you that are new that haven’t seen it? Sometimes you’re in a macro, sometimes you’re in a micro.
Been seeing the meetings with the Vayner team. There’s been a ton of stuff that you haven’t seen that has been all VaynerMedia time. Actually, usually 98% of stuff that you guys don’t see day in, day out is me doing VaynerMedia stuff. It’s really interesting even when I watch the vlog. I talk about being 90% the CEO of this company. I’m like oh, if you watch the vlog it feels more like 60-40 ’cause the speeches and the other stuff but that’s because so many, so much of my day, today that off-site, so much of my day can’t be seen because you’re hiring, you’re firing, you’re talking about clients at scale. All stuff that obviously I can’t share. You’re strategizing. I obviously put out my best strategies to the world and so I’m not stopping you from that, right? You’ll see highlights of the PureWow meeting.
Couple things that I wanted to talk about with the team and where I think we can help and then we got to AKA you got to make some decisions. It’s just because you’re worried about the short term and I’m empathetic to that. And like the only thing I am is energy for the long term, right? Everybody here out of their spirit, out of being great, out of their P&L, the biggest problem I have in this company with Ryan and Jeff specifically in the room is like I’m empathetic especially when I bring in a good CFO who I want for him to do his job but the only thing we’re doing here is I want PureWow to be number one and like the end.
If you told me right now out of your mouth our traffic would go down 25% if we focused on this, I would approve it before you finished your sentence. I mean it. You have to understand there’s a fundamental reason I bought this company. There’s a fundamental reason I have the career that I have. If you’re gonna live to be in 2020, you might as well play to be in 2020.
We’re good enough, this is what’s so amazing about you guys. This is the other reason I bought you. Forget about what I bring to the table. You guys are so good at getting to 2020 because that’s what you guys have done. You’ve built this from scratch as a team and have always over batted. When you can oversell your reality but then build to the new reality that’s how you get big. Right? That’s why we’re doing this because it’s the singular most important thing. It’s really cool, right? I think it’s really interesting and important for everybody to realize the motivational quotes on Instagram, why don’t you throw a bunch up right here, right now. The motivational quotes on Instagram, the highlights, the fancy people that I interview on The #AskGaryVee Show. Why don’t you cut in? Did you realize that was a unicorn? – That was a unicorn. I didn’t expect any song to be as big as “All Of Me”.
– Happiness is a byproduct, not an actual destination. – You have a camera don’t overthink the quality. I want you to do the work. I like the producing I’m doing here. It’s all fine and dandy but the oxygen, the engine, the gasoline that allows me to do that is operating this enormously large agency in a very competitive landscape at the highest levels in the world and I love that.
And I love that action. I love that responsibility and I often talk about the, you know, I genuinely believe being an entrepreneur is being a firefighter. Being in the 911 business. That was probably a big transition for you. Right, Ty? The level of stress– – Yeah. – of being my assistant versus even being AJ. – Yeah. – The number two guy. – Yeah, yeah. – Just a quantum leap, right? – Mhmmm. I was just thinking about it today. Like it’s all just appeasing, appeasing. – Eating shit. – Yeah. – Eating shit at scale. And so, you know, even that quantum leap for all of you, trying to make this valuable. This is end up being an awesome episode because of this. For all you number twos out there, just having empathy for your CEO. For her day in and day out. Where it’s way crazier than you think. That jump from two to one is just everything. It’s really kind of similar to being a child and being a parent. Like you’re in the family. Being an oldest child versus being the actual parent.
For all you oldest, if you’re a number two. I’m actually gonna give a very good piece of advice. If you’re a number two in a company and you happen to also be the oldest child in your family and you also happen to be of the age now where you have children and you’re the head of your family or one of the top two in your family, that’s the difference. That’s how quantum, I was the oldest and the quantum leap of the sense of responsibility that the fear of your child breathing and all that stuff.
You know, the quantum leap of I thought I was the oldest and I was like 11 years older than AJ and my dad worked a lot. I was the man. Taking the dad position is a whole different game and I think that’s the difference between number two and number one. Literally, literally when you’re the CEO every single thing is your responsibility. All of it. If you’re a good one you recognize that. So, I’ve been very in it. You know it’s fun because when I go very micro it leads to a lot of macro thoughts. Being in the dirt is what helps me strategize in the clouds. It gives me the context. I’m learning. I’m in it. I’m deeply in it. And so, I’m in the zone right now. And it’s great because at a clouds level, the world has changed. This is the primary device of our society. Like if you are hanging on to landing page optimization on desktop to flyers to direct mail to television ads to pre-rolls on YouTube, like if you’re hanging on to banner ads, programmatic buying.
If you’re hanging on to the things that got you here, you’re about to be in for a rude awakening. The whole collapse of the retail store market that I’m sure you’ve been reading about if you’re a businessperson. All these retail stores closing. That’s just a preview of what’s gonna happen to every industry. The internet has won. It is the middle man and it is unemotionally an assassin. And so the companies that have built on top of that and are leaders, Amazon, Apple, Facebook, Google, Netflix. They’re just getting benefits of the fuckin’ macro gangster which is the internet. Tomorrow’s the first time kids I recruited and closed VaynerSports are gonna get drafted in the NFL. – That’s amazing. – It’s cool. You caught that scene? – Yeah. – I’m gonna wear this for like a month and people are gonna be like, “Do you know where he picked that up?” (Jordan laughs) And underestimate it at your own peril. I’m not underestimating it. I’m riding that big fucking wave all the way to seven Super Bowls. Big day tomorrow. NFL draft, should be a fun episode. I’ll see you later.
(“Victoria” by Sonder) .
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