Let me tell you right now and this is the plain truth if you are a complete beginner with absolutely no digital marketing experience and you’re planning or you’re thinking that you can buy a course and set up and run a successful marketing agency then you need a reality check and I’m about to give you that reality check right now I’m wanting to put this message out there because like I said I’ve seen so many of these videos about how easy it is to set up an agency when it’s really not and I actually get a few questions about how it is working in an agency how can I set up an agency etc etc so I want to give my HONEST opinion out there because I’ve bit for a bit slimy with all these videos out there and all this sort of fake persona about marketing agencies so this is the honest truth and if you really do want to set up an agency I’m going to tell you how to let me explain citing a social media marketing agency or any marketing agency for that fact is infinitely more harder than you think it would be it’s more harder than all these videos on making it out to be I get it though it seems easy on paper your parent lis going out there you’re pitching businesses you’re convincing them that they need digital marketing you get them to sign up on a contract and partner with your brand and then from there you either complete the digital marketing services yourself or you outsource it to people that actually know how to digital market like I said it sounds easy right but no it’s not and you’re probably wondering how do I know I’m giving you this perspective and this honest truth as a digital current digital marketing manager as someone who has freelance in the past and as someone who has worked in for renown agencies all the way from small to medium businesses serving servicing small to medium businesses all the way through to a global multinational agency so I do know my ship I’m talking about clients that are global brands clients that none of these SMA guys can get if they wished okay I’m talking about I’d spent at the millions of dollars in single month this is legit business here and online lights I know I attended an awards ceremony the other night an entry award ceremony where our agency took out the best digital marketing campaign in Australia so check the club salad now my boys and I be popping off like all the pills she’s taking her young car they do it’s not because the hotel vacant turn it lad will sound out on that loud she and beat to lunch die nothing fucks with his damn breath but because off they just can’t compete with his heartthrob snatcher curb a love her lights election Yonsei young feels too slick like let’s start off the width s MMA courses it’s a mouthful so social media marketing agencies so there are some terrible courses out there and actually there are some great courses out there however even if the course has a hundred hours of great content in the course itself there is no way that you can just sit through a course and be prepared to run an agency in person have the knowledge the expertise the business acumen to run that agency successfully the gurus need to stop playing down the difficulty of setting up and running an agency it’s not something that you can just simply automate and set and forget whether you like it or not marketing agencies are in the servicing niche you are servicing your clients so what that means is you need to get in front of them face to face meetings you need to report to them you need to even take them out and schmooze them and dine with them to keep and retain that client relationship if you don’t then good luck to you your agency will not last that long because your client churn rate will be so high and hey even if you’re able to automate your entire agency and you’re able to outsource everything okay it’s one thing to get good results for your clients and even that is tough month to month month regularly if you get great results for them good work however you need to retain that client relationship that is arguably more important than getting them good results all the time it’s all about relationship and if you’re outsourcing everything and you’re keeping back on the beach and not servicing these clients you’re going to burn your agency is going to burn like every other business it is a long-term play you need to be in the business the founder needs to be servicing the clients okay you can’t expect to be a shortcut way to make profit you can’t set up an agency outsource everything to make a quick buck because you are going to lose all your clients and that’s not a sustainable business yes you can set up a marketing agency through these courses okay the foundation is there however I can guarantee you that 99% of you if not more than 99% of you will fail in the long term a marketing agency isn’t something you should run into in the professional world you very rarely see someone under 30 you running a full blown marketing agency or digital marketing agency that is turning over millions for good reason but for the people that are still genuinely interested in setting up a real marketing agency and not something that is a shortcut or not something that is fake then I’m gonna give you three tips on how to get started properly tip number one would be to understand digital marketing to get amongst it okay it’s kind of like at the moment what I’m seeing is a lot of people that don’t know how to execute on Google Ads how to execute on Facebook Ads at all in this starting a marketing agency it’s ridiculous it’s kind of like starting a car servicing company not knowing a single thing about cars how do you know what to fix in your business how do you know when employers aren’t doing the right thing things on these platforms so my recommendation first and foremost is to get digital marketing experience and proper digital marketing experience no guys just setting up Facebook ads and just setting up some Google ads and doing some basically retargeting does not mean you know how to digital market in this age unfortunately everyone is apparently a digital marketer but whether you’re authentic or not is a completely different question second thing you want to be doing is freelancing or at least even getting an internship so to the first point you need to be getting experience first need to be understanding digital marketing so – in order to do so you need to get into the industry you can do this simply by getting internships you can freelance for people and you can even volunteer your time to digital marketing agencies that are established in your area so I know someone actually here’s a quick story that got to the glass ceiling he was about a mid-level a manager and the company didn’t want to give him a promotion because they thought he wasn’t ready at that point he was absolutely certain that he was ready so what he did was take his knowledge and start up his own agency this agency now two three four years later I believe is one of the biggest in Australia and it’s his turning over millions and millions of dollars every year third tip guys is now this is the to the point of courses do not imitate you want to innovate okay that kind of rhymes – that sounded kind of cool but seriously you do not want to imitate a course okay because it’s going to be a cookie cutter shortcut if you imitate an agency set up okay like every other people that’s taking the course if there’s a really popular course with thousands of people in it and you’re copying that exact same set up you know sooner or later and this is an industry trend clients or businesses are going to realize that hey we don’t need the middleman we don’t need the agency if this agency looks exactly the same as the next agency there’s no reason for them to stay especially if they’re offering their services for cheaper so make sure that you firstly understand digital marketing and that you’re innovating your marketing agency not copying it okay and you do not want to copy absolutely everything I’m talking about sales funnels sales pitches make it your own thing that is what is going to make you successful and differentiate your business hi guys that is I know this was a bit of a rant of a video but I’m glad to get it off my chest I feel kind of icky with all these fake messages going out with these people claiming to know how to start my marketing agencies and I’m sure some of them have done a great job in the sense that they started up an agency whether it’s long term or not I don’t know and I am sure though that the majority of them will not turn out to be long term plays they will soon find out that my signing up and marketing agency is much harder than they think it is so if you’re going to do it I hope you’re doing it right and I know this is different contents of what I usually put out if you’re interested in more of this sort of content about marketing agencies and you want an industry insight from me about digital marketing in different marketing agencies then let me know happy to make more content around this but otherwise guys as always thanks for watching and keep on hustling

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