Do you want to start selling your crafts online but you’re not sure which one you should be selling in this video I’m going to help you figure out with the full framework what products are the best chances to getting new sales so you can build a successful handmade shop let’s dive in hi I’m Deb I’m the founder of Atilla tackle a website will help you start and grow a successful handmade shop today I want to help you pick what products to sell online because maybe you’ll see passionate and you can create all sorts of different awesome crafts and handmade products from jewelry to new meetings on macrame maybe do some paintings and pottery as well and maybe so more but unfortunately you can’t sell everything and anything you make you need to niche down so your shop is cohesive and so people lending on the homepage of your shop know what your shop is about that’s going to be crucial to make sales having too many different types of products that have nothing to do with each other is a sure way to fail and to suffer from the dreaded dolis stigma store and I have a full video about what I call the dollar stigma store on my channel which I will link below this video so you can watch it when you’re done watching this one so the real question is how do you decide how do you pick what you should sell and in this video I’m going to give you a framework for that now also actually have a free download workbook that you can grab just build the video I’ll add the link as well so that you don’t need to take notes and you can really just watch the video but then print that workbook and do the work after so you can take more time to actually do the research and use the tools that I’m about to recommend to you and the way we’re going to do this today is in two parts and the reason for that is because there’s two key ingredients to selling handmade products online and doing it successfully so that you can actually make money from it the first ingredients is that people need to buy what you make and I know sounds a little bit obvious but it’s crucial right and what this means is that we need to make sure that there is a demand for the particular product that you’re thinking of selling and we’ll cover that to make sure that that’s the case and we’ll also talk about trends and how to leverage them to your advantage and the second ingredients is that you need to be able to make a profit from those products and again it sounds a little bit like dud that sounds kind of like obvious but some products are easier to profit from into scale than others if you don’t want to be working a hundred hours a week which we don’t want you to do so that’s the two main thing that we’re going to be considering today and that’s why we’re going to do to do sorry this video in two parts let’s go starting with pipeline of a little decision framework here and we’re going to look at your market and the demand for the products that you’re considering selling the questions we want to answer is why people actually buying and is this thing going to sell and the first step to doing that is gorging interest and what we really want to understand is are people even interested in this type of products are they searching for it when they are online because if no one is searching for it no one is looking for it it’s going to be very hard to get enough traffic to your shop that you can actually make a sustainable income from it now a few practical tools to help you decide on whether there’s interest for that product or not and I’ve leased all of them in your workbook again it can download below this video so make sure to download that first tool that I want to mention is the Google Keyword planner tool and this is a free tool that Google offers you can go in type in a few keywords around your product and what you’re thinking of creating and selling and see how many people are actually searching for that online each month and you will quickly see if there is effectively a demand because people are looking for it or if it’s really not something that interests people that much you can do the same thing if you’re thinking about opening up an itsy store to see what the eight seed is like go and use some tool like mama lead or ear ank and do the same thing they have free trial and again the links are in the workbook below this video and you can really just input key words type in the type of products that you’re considering creating and seeing how many people are searching for it if people are engaging with these type of products to really see if there is interest around it and then the last thing I like to do is Instagram and literally just go on Instagram and try to find keywords and hashtags around that product so if you’re selling something like a macrame wall hanging you might want to type in a hashtag hashtag wall decor wall hanging macrame and see how many people are using this on their pictures and if it’s something that seems to be of interest or if it’s a bit hard to get higher numbers of images and engagement on those type of pictures now step two is looking at the competition and what we want to know here is are there any competitors in this market in this niche for this type of product that I’m thinking of selling if yes it’s a good thing do they seem to be doing okay are there making sales is the next thing you want to ask yourself if so it’s a good thing and I know most people feel competition and yeah fair enough it’s a scary thing because we’re thinking how am I going to stand out but the truth is it’s actually a good thing because it’s really someone else that’s tested the waters for you and that’s able to say hey yeah there’s a market for this I’m doing quite well so don’t be afraid of competition if there is competition there is a demand for the product that you’re thinking of selling if there is no competition it’s most likely a sign that there is no demand for that type of product rather than a sign of you having a stroke of genius and inventing something that no one thought of before okay step three is considering trends and that’s a big one so we really need to understand this and what it means the truth is that most category of handmade products that you’re most likely considering selling are never really going to go out of fashion people are always going to ceramics and pottery they’re always going to the artwork to decorate the home there and printables they’re always going to wear socks and t-shirts and meats and the list goes on what’s important is less so the category of products that you want to make but what you’re going to make them look like so if you’re asking yourself should I sell mugs or should I sell baby socks honestly the answer is it depends what you’re going to make each of them look like so we don’t worry about the trends in terms of like the category of products there’s never a year where people buy more socks or more pottery or more you know it doesn’t really happen this way what I would look into is the trends in terms of colors is green trending is purple the next thing this spring what kind of patterns are trending are we doing florists this summer are we going polka-dots what textures and material and fabrics are seem to be doing quite well at the moment is velvet in or out do people want more vague and leather option things like that and also themes so sometimes it’s unicorns and then the next year we see a lot of you know think at the moment is all about the llamas Yama’s I really don’t know how to pronounce that you know pirates whatever themes are trending at the moment that’s the type of trends that you want to be looking into and understanding so that when you create your products you can integrate that inside your product collection and I’ve included tools to help you do that in the workbook just fill up this feel so that you can go on to websites that will help you figure out what kind of trends are going on this year and this season’s what kind of color you should be using and even web sites like Etsy a freely available forecast on trends and reports on trends that you can access really easily for example here I’m looking up the top trends to watch for 2009 we’re seeing burnt orange as a color that’s trending we’re seeing max Mausam as a trend preserves petals seem to be doing well southwestern styles is doing really well and that’s across jewelry that’s across home decor that’s across pottery it’s across prints so it doesn’t again matter the category it’s more about this style of the products themselves sloths seem to be doing well apparently this is really cute and here to stay 70s and 90s style so again worry less about the category of products and more about what you’re going to make those products look like moving on to part 2 where we’re going to actually consider in more details the product that you are thinking of creating and selling and the questions we want to answer here are which products are the most profitable and which products are easier to scale now there is no products that is a bad idea to sell online but there are some products that you will be able to sell at a higher profit margin and that will allow you to scale your business faster without working hours and hours and hours so this is the type of stuff that we’re going to cover now and the first step actually a couple of personal questions and the first one is are you any good at it as in are you good enough at it to sell this product to sell this craft professionally and this question I asked it for two reason number one is because if you want to make money from it you need to be able to offer a product that’s good quality and so we want to make sure because I know for example if I was to make I can make a little wallet sure but three months from now all the stitches would fall apart for sure and so wouldn’t really be sustainable as a business so we really want to make sure that you know your craft well enough to diving I’m sure that if you’re watching this video that’s the case but I felt it was important to remind you of that and then the second side of this question is because the quicker you are are creating that product the higher profit margin you’re going to make it will take you less time and time is something that comes into the pricing equation as you know the labor cost so that’s important as well that you’re not too slow when you’re creating those products and then and that’s even more personal are you happy to focus exclusively on that category of product if you’re thinking about doing pottery is there something that you’re really passionate about because you’re going to create and make a lot of products and so you want to be sure that you’re picking something that you enjoy doing and that’s actually making you happy again I feel like I’m stating the obvious but there’s no sustainable business if you can’t do it for the long term because you don’t enjoy it step 2 in the second part is what I call the decision and guidelines and this is the very last step in this video so congratulations for sticking with me I know this was a video that’s a little bit longer than what I usually do but it’s an important decision so I thought it was important to walk you through the entire process and what we’re doing here is really asking yourself if you’re still stuck not sure if you want to sell knits or if you want to sell pottery is really asking what category of product is easier to profit from and easier to scale if that’s what you want to do and so the first thing is is it reproducible and what I mean by that is that although you can sell one-of-a-kind items online it is much harder to sell a lot of them and to scale a business with ooa k products one-of-a-kind product then it is ways ready to ship products that are easily reproducible so you want to ask yourself that question again it’s not you know necessarily a bad thing if you want to sell one-of-a-kind product it’s possible but it’s something to keep in mind that it’s not as easy the second thing is is it time consuming is it labor intensive and the reason for that is that products that take hours and hours to make all going to be harder to sell because they will come at a higher price point again absolutely not a red flag but something to consider third is can you easily offer up sales and down sales and build collection in this category of product so if I’m looking at selling pottery I can sell plates I can sell mugs I can sell bowls I can sell drugs and all types of things that if someone loved this particular pattern on this mug they might also like the plate and therefore buy several things rather than just one which means bigger order and again more profit so it’s always interesting to start thinking already about the type of collections that you would be able to build within this category of product fourth point is the size and the weight of your item and again it’s not necessarily a red flag but it is easier and cheaper to ship something like a postcard in the mail than it is to send a wooden chair to a customer fifth point is can you get repeat customers easily now some of these traits do really well without getting repeat customers wedding rings hopefully no one is going to come back for a second and a third and a fourth wedding rings and it’s an industry is thriving but generally speaking it’s good if you can find at area of product and in niche where people would come back to your store for more because they loved what they purchased from you so much that they would come back from another one so a good example for that is you know lead bones and things like that because he found like that lip balm it was great for my lips it smells amazing I’m most likely going to run out of it and come back to you for another one because I liked it so much and the last element is thinking about the seasons and the times of the year and really asking yourself if this item going to be easy to sell only in the winter and then I might struggle a little bit for sales during the summer and spring seasons or is it something that people are looking for at any time during the year because of course that’s better now it doesn’t mean that you can’t sell a product like a neat that’s only sells in the winter because there’s actually countries like mine here in Austria way away you guys in the States in the winter where in the summer and vice versa so you can always find a market for this type of product but it is easier to sell the products that are being searched for and that people want to buy any time of the year and that’s it my friend this was quite a bit of a video which is why I’ve got a special download for you that you can download they’ll walk you through all those steps again on papers you can print it was all the tools that you need to do the research linked inside of it so make sure that you download this before you forget it’s just a link below the video and thank you for watching if you like this video please make sure to subscribe to the channel I come up with a new video every Tuesday to help you start and grow a profitable and successful handmade shop and thank you I’ll see you next Tuesday bye bye

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